The Benefits of Custom Apparel
Branding
Branding is one of the most important aspects of any business. Some of the most recognizable companies in the world, such as Coca-Cola and Apple, have become so successful in part because of their strong brands.
Custom apparel is a low-cost way to establish your company’s image. It doesn’t take much money to screenprint some custom t-shirts with your logo on them – but that logo will be seen by hundreds or even thousands of people over the course of time. In digital marketing terms, that means “impression share,” my friend, and you can bet your Google Ads account that people will remember your custom apparel before they remember that display ad they saw while surfing the web.
Promotes Community and Loyalty
Custom apparel can also be a great way to build community. This applies within your business and outside of it as well. Employees who wear custom company apparel are much more likely to feel like part of a team, rather than just another worker-bee.
Custom apparel also helps people feel more attached to a brand. For example, if you have a local business with roots in West Virginia, such as a bar or restaurant, loyal customers wearing your branded apparel gives them a sense of belonging and allows them to show their pride for the state. If you’re a musician, it goes without saying that people love to rep gear that represents their favorite local band.
Cost-Effective Marketing
One of the biggest benefits of custom apparel is also the most obvious: it’s incredibly cost-effective advertising. For the low price of screenprinting a few shirts, or baseball caps, you can get your name in front of hundreds or thousands of people – and the more people who wear your apparel, the greater the reach. In marketing terms, this is known as “earned media,” as opposed to “paid media.” Earned media is essentially free advertising from those loyal customers who already love you. And we probably don’t need to tell you, that’s the best ROI any business can ask for.
Unlike many other marketing strategies that have a short lifespan, custom apparel is meant to be worn repeatedly. That means that every day, your brand is being seen day-in and day-out. Heck, you could even say it’s the original retargeting campaign. For these reasons, custom apparel really is one of the most effective marketing methods available. After all, it’s not just words and visuals – it’s a feeling as well. And feelings are much harder to ignore than information.
Are you looking for creative ways to market your products or services? At Bigfoot Designs, we provide impactful screenprinting, embroidery, vehicle and wall wraps, and signage that gets your business noticed and makes you legendary! Call us today at 304-606-3173 or visit www.bigfootdesigns.net to learn more.
